CORPORATE CULTURE

Business development goals
The company's mission is to "make babies happier worldwide" and adheres to the service philosophy of "delivering health and leading children's products". Continuously improving the company's service capabilities and product competitiveness, striving to develop the company into a better integrated service enterprise for children's products both domestically and internationally.
Corporate values
Quality assurance
Work arduously
Continuous innovation
Win-win cooperation


Business outlook
Pursue the common development of enterprise benefits, ecological benefits and social benefits;
Pursue the interests of employees, partners, and shareholders to grow together.
Business management concept
Fair, just, open


Business principles
Take the enterprise as the home, integrity-based;
Scientific management, innovative management;
Pursue excellence and common development.
Enterprise talent principle
Selection of talents - take virtue first, use talent according to quantity.
Employing talents - everyone is a talent, the post is the stage, and talents are evaluated by competency.
Educating Talents - Teaching according to aptitude, training, training and improvement.
Retain talents - treatment retention, mechanism retention, career retention, emotional retention.
